Avery County Schools Policy Policy Code: 4720
SURVEYS OF STUDENTS
The superintendent will ensure that all notification requirements of the Protection of Pupil Rights Amendment are met, along with any other legal requirements regarding the surveying of students.
A. PROTECTED TOPICS
The school district must obtain prior written consent of a parent or eligible student before the student is required to participate in any Department of Education-funded survey, analysis or evaluation that reveals information concerning the following “protected topics”: • political affiliations or beliefs of the student or the student’s parent; • mental or psychological problems of the student or the student's family; • sex behavior and attitudes; • illegal, antisocial, self-incriminating or demeaning behavior; • critical appraisals of other individuals with whom respondents have close family relationships; • legally recognized privileged or analogous relationships, such as those of lawyers, physicians and ministers; • religious practices, affiliations or beliefs of the student or the student’s parent; or • income (other than that required by law to determine eligibility for participation in a program or for receiving financial assistance under such program). Upon request, parents have the right to review any survey that concerns one of the protected topics or any instructional materials used in any such survey. The district will take measures to protect the identification and privacy of students participating in any survey concerning any of the protected topics. These measures may include limiting access to completed surveys and to survey results, as allowed by law. For surveys concerning the protected topics that are not funded in whole or in part by the Department of Education, the school district will notify parents at the beginning of each school year of the specific or approximate dates when such surveys will be administered. Parents have the right to review any survey that concerns one of the protected topics or any instructional materials used in any such survey. Parents also will have the opportunity to opt their children out of participating in the survey(s).
B. COLLECTION OF STUDENT DATA FOR MARKETING PURPOSES
The school district generally will not collect, disclose or use personal student information for the purpose of marketing or selling the information or otherwise providing the information to others for that purpose. However, the district may collect such information from students if the information is used for the exclusive purpose of
Avery County Schools Policy Code: 4720 Page 1 of 2 developing, evaluating, or providing educational products or services for, or to, students or educational institutions, such as the following:
• College or other postsecondary education recruitment, or military recruitment. • Book clubs, magazines, and programs providing access to low-cost literary products. • Curriculum and instructional material used by elementary schools and secondary schools. • Tests and assessments used by elementary schools and secondary schools to provide cognitive, evaluative, diagnostic, clinical, aptitude, or achievement information about students (or to generate other statistically useful data for the purpose of securing such tests and assessments) and the subsequent analysis and public release of the aggregate data from such tests and assessments. • The sale by students of products or services to raise funds for school-related or education-related activities. • Student recognition programs. If the district collects such information from students for the purpose of marketing or selling the information to develop, evaluate, or provide educational products or services as described above, upon request, parents may inspect any instrument used to collect the information, before it is administered or distributed to a student.
C. PARENT INVOLVEMENT
The board and superintendent will work with parents to create policies and guidelines concerning (1) the administration of surveys by third parties, (2) arrangements to protect student privacy in the administration of surveys containing a protected topic, (3) parental rights to review and inspect instructional materials or survey instruments, and (4) the collection, disclosure or use of personal information for marketing or selling purposes.
Legal References: Family Educational Rights and Privacy Act, 20 U.S.C. 1232g, h, 34 C.F.R. pt. 99; G.S. 115C-36 Cross References: Student and Parent Grievance Procedure (policy 1740/4010), Parental Involvement (policy 1310/4002), Student Discipline Records (policy 4345)
Revised: 9/26/07; 10/6/08
Avery County Schools Policy Code: 4720 Page 2 of 2